As a unique tactic or out ‘n’ out shameless marketing ploy, Sony Pictures has created a reality competition series to find Chinese actors for the upcoming 4th installment of the Transformers franchise, Untitled Transformers Sequel.

Producer Lorenzo di Bonaventura and former Academy of Motion Picture Arts and Sciences president Sid Ganis will serve as judges, alongside casting director Denise Chaiman and Paramount’s marketing and distribution head Megan Colligan. Four winners will be chosen on the series, two with professional acting experience, and two without.” – movieweb

The series will premiere in June in China, where a descent amount of the film’s shooting will take place.

Please air this in the USA! We’ll watch it even if it has to have subtitles.